Marry your message with your images
Did you know that you can double the power of your marketing message by choosing the right images? We live in a highly visual world, but when creating marketing communications pieces to promote our...
View ArticleThe power of asking questions
January is a favorite time to release forecasts about the coming year. In a changing economy, some of us might look to forecasts to provide supporting evidence for our hopes or fears. This season of...
View ArticleI’m not sure I should tell you this
I struggle with my own marketing. I agonize over finding the right words for my own marketing message. All the objectivity and inspiration that I love bringing to my clients . . . POOF! Suddenly my...
View ArticleMy love-hate relationship with branding
As a marketer, I’m supposed to love branding, right? From my perspective, misunderstanding the term and its role in a business has caused lots of confusion. When I began marketing professional services...
View ArticleEvery business tells a story – what’s yours?
They say, “Every picture tells a story.” So does every business. But is it a story you tell on purpose to attract your ideal clients? Great experience, qualifications, prestigious awards—these open...
View ArticleWhy a purpose trumps a plan
Seth Godin says so much with few words: There is nothing wrong with having a plan Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail. What does it...
View ArticleThe gentle art of persuasion
Do you consider yourself to be a persuasive person? Do those you persuade remain interested in what you are promoting, or do they avoid you when they think you’re going to ask them for something?...
View ArticleWhere’s the beef?
A friend of mine with a successful, established chiropractic practice has begun a small marketing campaign on Facebook. In the first update I saw, he posted about a movie with a chiropractor as the...
View ArticleIf horses were people . . .
It’s often remarked that kids and critters will always trump other subjects. Based on what I see in social media, this hasn’t changed. Since I began blogging in 2010, we’ve all learned a lot more about...
View Article7 reasons to survey your clients
How recently have you asked your clients, “How are we doing?” Every business needs clients or customers to survive, thrive, and continue into the years ahead. We usually know some of the reasons why...
View ArticleYour 10 minute marketing plan
Recently a friend mentioned that she relied only on word-of-mouth to promote her business, and maybe she needed to try something more. I offered to give her some ideas. After I finished writing, I...
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